The CRM built for trade & field service businesses
A blue collar CRM that tracks every customer, every asset, every job, and every dollar — with a 24/7 AI receptionist answering every call. Built for plumbers, HVAC, electricians, landscapers, and contractors who run on paperwork chaos.
What is a blue collar CRM?
A blue collar CRM is customer relationship management software built specifically for trade and field service businesses — the plumbers, HVAC technicians, electricians, landscapers, roofers, cleaners, and handymen who power the trades economy. Where a generic CRM like Salesforce or HubSpot tracks leads and email sequences for desk-based sales teams, a blue collar CRM tracks the physical reality of a service business: which customer owns which water heater, when their furnace was last serviced, which technician is closest to the burst-pipe emergency, and whether the invoice from last week has been paid.
Fieseros is the leading blue collar CRM. Every customer record holds their full service history — past jobs, invoices, payments, signatures, photos, SMS conversations — plus the assets you've installed or serviced at their property. A 24/7 AI Voice Receptionist answers every call, captures leads after hours, and books appointments directly into your dispatch calendar. Techs get their route, customer context, and payment tools on a mobile PWA. And every completed job triggers an automated Google review request.
The result: fewer missed calls, faster cash flow, more repeat business, and five-star reviews that climb your local search rankings. Your first 100 jobs are free, with 0% platform transaction fees.
The CRM for every blue collar trade
Each trade has its own workflows, equipment, and recurring revenue patterns. Fieseros adapts to yours — not the other way around.
Plumbing
Track water heaters, boilers, fixtures. Recurring flushes & backflow tests.
HVAC
Furnace & AC install history. Emergency dispatch for no-heat calls.
Electrical
Panel & breaker tracking. Permit-ready job records & e-signatures.
Landscaping
Recurring seasonal routes. Property-by-property service history.
Cleaning
Recurring bookings, key & access code management, intake forms.
Roofing
High-ticket quotes with e-signature, deposit collection, warranty tracking.
Pest Control
Recurring treatment schedules, chemical logs, property history.
Handyman
Line-item estimates, photo-annotated quotes, mobile payment on-site.
Everything a blue collar CRM should do
Customer history, asset tracking, dispatch, invoicing, payments, and a 24/7 AI receptionist — one platform, one price, no Zapier glue.
Customer 360 — every job, every note
Each customer record holds their full service history: every past job, invoice, payment, signature, photo, and SMS conversation — so when they call, you know exactly who they are and what you've done for them.
Equipment & asset tracking
Track water heaters, furnaces, breaker panels, and sump pumps per customer property. Know the model, install date, warranty, and full repair history before your tech rolls up.
24/7 AI receptionist answers every call
A natural-sounding AI agent answers every phone call at 3am, captures the lead, books the appointment, and pages the on-call tech for emergencies. No more voicemail, no more lost jobs.
Smart dispatch to the right tech
Each job auto-assigns to the best technician based on skill, territory, and route — then optimizes the day's drive order so your crews fit more jobs into the same hours.
Invoice & collect on-site
Generate branded line-item invoices in the field, send by SMS + email, and collect card, Apple Pay, or ACH on the spot. 33 gateways, 0% platform transaction fees.
Auto-collect Google reviews
The moment a job is marked complete, the customer gets a personalized SMS asking for a Google review — while the great service is fresh. Sentiment-based routing protects your rating from one-star rants.
Route optimization per tech
Fieseros re-orders the day's stops to minimize drive time and fuel — fitting 5 more jobs per tech per week into the same hours, with live ETAs sent to every customer.
Mobile PWA for field crews
Techs get their route, job details, customer history, photo capture, and signature collection in one mobile app — works offline, syncs when back online. iOS and Android.
AI chat agent on your website
An AI agent greets every website visitor, qualifies the lead, answers FAQs from your knowledge base, and books the appointment directly into your calendar — 24/7, in your brand voice.
The difference between chaos & control
What changes when your trade business moves from paper, spreadsheets, and voicemail to a blue collar CRM built for the field.
Without a blue collar CRM
- ✕Customer history scattered across paper notebooks, texts, and your tech's memory
- ✕No way to look up 'when did we install that furnace?' without a 20-minute file hunt
- ✕After-hours calls go to voicemail and the customer books with whoever calls back first
- ✕Recurring maintenance contracts tracked on a whiteboard — half of them get missed
- ✕Invoices sit unpaid for 30-60 days because nobody follows up
- ✕Techs arrive at jobs with no idea what equipment is there or what was fixed last time
With Fieseros
- One CRM record per customer with every job, invoice, photo, and note searchable in seconds
- Full asset history per property — water heater, furnace, panel — with install dates and warranty
- 24/7 AI Voice Receptionist answers every call, qualifies the lead, and books the job
- Recurring maintenance auto-scheduled, auto-invoiced, and auto-collected on schedule
- Branded SMS invoices with one-tap pay links get paid in an average of 2 days
- Techs see past repair notes, photos, and equipment specs on their phone before they knock
AI receptionist coverage
Platform payment fees
Trades supported
Free jobs to start
Why Fieseros is the blue collar CRM that wins
Most field service CRMs were built for enterprise fleets with dispatch desks and IT managers. Jobber and Housecall Pro serve the mid-market but stop at scheduling. Generic CRMs like HubSpot don't understand what a water heater asset record is. Fieseros was built from the ground up for the solo plumber and the 50-truck HVAC fleet alike — with the AI tooling the big players charge $200/month add-ons for, included from the first free job.
The Fieseros blue collar CRM is one connected platform. The CRM record feeds the dispatch board, which feeds the technician's mobile app, which feeds the invoice, which feeds the payment, which feeds the review request. No Zapier glue, no double entry, no monthly reconciliation nightmare. And the 24/7 AI Voice Receptionist captures the leads your competitors lose to voicemail every night.
When a homeowner's basement floods at 11pm, they don't leave a voicemail and wait — they call the next plumber on Google. Fieseros answers on the first ring, captures the job details, books the appointment, and pages your on-call tech. That's a job your competitor never had a chance at. Over a year, the after-hours leads alone pay for the platform ten times over.
Explore the full blue collar operating system
Blue Collar CRM — frequently asked
Everything you need to know. Still have questions? Talk to our team.
What is a blue collar CRM?
A blue collar CRM is customer management software built specifically for trade and field service businesses — plumbers, HVAC, electricians, landscapers, roofers, cleaners, and handymen. Unlike generic CRMs (Salesforce, HubSpot) built for desk sales teams, a blue collar CRM tracks equipment per property, service history, recurring maintenance contracts, and field tech activity — and connects directly to dispatch, invoicing, and payments. Fieseros is the leading blue collar CRM.
How is a blue collar CRM different from a generic CRM like HubSpot?
Generic CRMs track leads, deals, and email sequences for sales teams at desks. Blue collar CRMs track physical assets (water heaters, furnaces), per-property service history, recurring maintenance contracts, technician routes, on-site payments, and after-hours phone calls — the operational reality of a trade business. Fieseros adds a 24/7 AI Voice Receptionist and AI chat agent that generic CRMs don't have at all.
Which trades use a blue collar CRM?
Plumbing, HVAC, electrical, landscaping, lawn care, cleaning, roofing, pest control, handyman, painting, tree care, snow removal, pool service, window cleaning, concrete, garage door, solar, and pet services. Any business that sends technicians to customer properties, invoices for services, and needs to track service history per customer or asset.
How much does a blue collar CRM cost?
Fieseros blue collar CRM starts free — your first 100 jobs cost $0, with 0% platform transaction fees on payments. Paid plans scale with job volume, not per-seat (unlike Jobber or Housecall Pro). Most small service businesses pay $49-$199/month. Compare that to ServiceTitan, which starts at $300+/month with annual contracts.
Does the blue collar CRM include dispatch and scheduling?
Yes. Fieseros isn't just a CRM — it's an operating system that includes smart dispatch, route optimization, technician mobile app, invoicing, payments, and a 24/7 AI receptionist. The CRM is the customer database that ties it all together. You don't need to pay separately for a dispatch tool.
Can the CRM answer my phone after hours?
Yes. The Fieseros AI Voice Receptionist answers every call 24/7, captures lead details, books appointments, and pages the on-call technician for emergencies. It's built specifically for trade businesses that lose jobs when calls go to voicemail after 5pm.
Does the CRM work on my phone in the field?
Yes. Fieseros is a Progressive Web App (PWA) that works on iOS and Android, online and offline. Field techs can view their route, read customer history, capture before/after photos, collect signatures, and take payment — all from their phone, with or without cell service.
Can I migrate my customers from Jobber, Housecall Pro, or a spreadsheet?
Yes. Fieseros supports CSV import for customers, jobs, and invoices. We also offer white-glove migration from Jobber, Housecall Pro, ServiceTitan, and Google Contacts. Most migrations complete in under a day, with full service history preserved.
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